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How I Met Andrew: A Love Story

How I Met Andrew: A Love Story

They say that when you stop focusing on finding your perfect match and instead focus on yourself, that’s when your true love walks in the door. That’s certainly how it happened for me. It was April of 2015 and I had already had four of the best months of...
The Key To Connection: Finding Your Ideal Customer Avatar

The Key To Connection: Finding Your Ideal Customer Avatar

I’ve got a question for you today… Who’s your ideal customer? Understanding your ideal customer will determine E V E R Y T H I N G about your marketing efforts.  Which social media platform is he/she on the most? What kind of...
Establishing a Journal Practice for Fun

Establishing a Journal Practice for Fun

“[Journaling helps me] remember what it was to be me: that is always the point.”– Joan Didion Do you have a regular journaling practice?Journaling is one of those things I always thought sounded nice but just never really got around to. I still...
Managing Stress in Busy Times

Managing Stress in Busy Times

I thrive during times of high stress. Now don’t get me wrong, I whine and complain about it every step of the way (trying to work on that), but my Mercury in Gemini loves the go-go-go-gotta-get-things-done rush that stress brings out of me.  In my...
7 Tips to Create More Openable Subject Lines

7 Tips to Create More Openable Subject Lines

You craft a killer email, cross your fingers there are no typos, hesitantly click “send” to blast it out to your list, and then…wait.  If you check your email stats on a regular basis, you may be disappointed with your open rates. (A good rule of...
How To Grow Your Email List This Weekend

How To Grow Your Email List This Weekend

I know it’s the end of the week, but maybe the weekend kicks off your side-hustle time. So let’s shift back to online marketing talk: let’s talk about opt-in bonuses. This is something you could create this weekend to push the needle on your online...