I'm just bringing my business online; What programs should I use?
Often, we will let option overwhelm as a procrastination technique to not get started.
As an online business owner for almost a decade, I've used pretty much every online resource you can name. While every option has pros and cons, they all end up doing the same thing and I've come to find my favorites simply because they're the ones I've used the most. Keep reading to discover the five tools I use every single day in my online marketing business.
Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.
1 – LEADPAGES
The page you are reading right now was built on LeadPages. It's primarily a site for landing pages, ___
2 – MAILCHIMP
I have used dozens of email service providers, and ___
3 – CANVA PRO
_____. And yes, you do need the Pro version of Canva. It allows you to ___
4 – MAINTAIN WELL-DEFINED CALLS TO ACTION
As a small business, you don’t need to be coy, Roy. Clearly state what you want people to do.
Use phrases like, “Subscribe to our newsletter,” “Book your reservation now” or “Email us for a free quote today.” After you identify your page structure, sketch out your content sections and maintain well-defined CTAs, then layer in conversion opportunities like pop-ups, alert bars, and more! Your lead forms should be prominent and enticing as well.
5 – MAKE YOUR DESIGN RESPONSIVE
Did you know 90% of small business websites don’t keep the smaller devices’ screen size in mind when creating websites? And around 30% of all website traffic is mobile.
Before publishing anything on the web, always consider desktop and mobile devices. “Having a site that isn’t mobile optimized can drive away customers, hurt your SEO and look unprofessional,” notes Small Business Trends writer Ann Pilon.
THE FINALE: LAST TIDBITS ON SMALL BUSINESS WEBSITE TIPS
So there you have it… we hope these 5 tips for building an effective business website were consumable and prompt action as you embark on creating your small business website.
Carrie Anderson is ____
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JOURNAL PROMPTS
1. What am I learning in this launch that will help me in future launches?
2. What have I learned from my past experiences that have made me stronger in this situation?
3. What is my WHY of launching this right now? (Staying connected to the ultimate dream/goal is what will keep you excited and motivated as you navigate the open cart period.)
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