The 5 Tools I Use Most in My Online Marketing Business

Carrie Anderson

I'm just bringing my business online; What programs should I use?

Often, we will let option overwhelm as a procrastination technique to not get started.

As an online business owner for almost a decade, I've used pretty much every online resource you can name. While every option has pros and cons, they all end up doing the same thing and I've come to find my favorites simply because they're the ones I've used the most. Keep reading to discover the five tools I use every single day in my online marketing business.

Need help bringing your gifts online?

Shorten your learning curve, make the most of your resources, an maximize your impact both online and off.

Let's work together

1 – LEADPAGES

The page you are reading right now was built on LeadPages. It's primarily a site for landing pages, ___

 

2 – MAILCHIMP

I have used dozens of email service providers, and ___ 

3 – CANVA PRO

_____. And yes, you do need the Pro version of Canva. It allows you to ___

4 – MAINTAIN WELL-DEFINED CALLS TO ACTION

As a small business, you don’t need to be coy, Roy. Clearly state what you want people to do.

Use phrases like, “Subscribe to our newsletter,” “Book your reservation now” or “Email us for a free quote today.” After you identify your page structure, sketch out your content sections and maintain well-defined CTAs, then layer in conversion opportunities like pop-ups, alert bars, and more! Your lead forms should be prominent and enticing as well.  

5 – MAKE YOUR DESIGN RESPONSIVE

Did you know 90% of small business websites don’t keep the smaller devices’ screen size in mind when creating websites? And around 30% of all website traffic is mobile. 

Before publishing anything on the web, always consider desktop and mobile devices. “Having a site that isn’t mobile optimized can drive away customers, hurt your SEO and look unprofessional,” notes Small Business Trends writer Ann Pilon.  

THE FINALE: LAST TIDBITS ON SMALL BUSINESS WEBSITE TIPS

So there you have it… we hope these 5 tips for building an effective business website were consumable and prompt action as you embark on creating your small business website.  

About The Author

Carrie Anderson is ____

How to launch your first online course

Carrie Anderson

The #1 Mindset to Stay in While Launching Online (& Bonus Journal Prompts To Stay in That Energy)

Carrie Anderson

intro

JOURNAL PROMPTS

1. What am I learning in this launch that will help me in future launches?
2. What have I learned from my past experiences that have made me stronger in this situation?
3. What is my WHY of launching this right now? (Staying connected to the ultimate dream/goal is what will keep you excited and motivated as you navigate the open cart period.)